Thought Leadership By: Ivy Lu, Director of Partnership, WPP Data Alliance

How ‘Retail of Tomorrow’ Resembles X-Men’s Mystique: Shapeshifting, Omnipresent, and Ever More Disruptive

June 2018— Amidst varied discussions on wearable tech, spoken commerce, connected cities and proximity targeting, WPP’s Global Retail Forum this June helped marketers sketch out a first draft of the ‘retail of tomorrow,’ and it seems to resemble my favorite X-men character, Mystique, in many surprising ways. Here’s why: There are no clearly defined ‘shapes’ for […]

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Thought Leadership By: Francis Carrero, Content and Community Manager, WPP Data Alliance

Connections, Balance and Inclusion at WPP Stream Brazil

En route to Brazil, somewhere in the air between New York and Salvador de Bahia, I struggled to order a cappuccino. My flight attendant spoke Portuguese. The woman sitting next to me translated my fumbling words. Later, cappuccinos in hand, we realized we were both headed to the first ever WPP Stream in Latin America—e […]

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Thought Leadership By: Ivy Lu, Director of Partnerships, WPP Data Alliance

Coffee, Data and Female Leadership – the Indonesian Style

For two days in mid-April, advertising and marketing leaders from both client and agency sides gathered in Yogyakarta, Indonesia for WPP’s annual Stream Unconference. Aside from heavenly Balinese coffee and zen-ful morning yoga, Stream Indonesia 2018 was full of thought-provoking conversations about the future of our trade and our ever-evolving roles to make it better. […]

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Thought Leadership By: Baldeep Singh, Head Data Partnerships and Client Development at WPP's Data Alliance

GDPR & India: What It Means

The EU’s General Data Protection Regulation (GDPR) will take effect on Friday, May 25, 2018, impacting all companies that handle personal data of individuals within EU.

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Thought Leadership By: Baldeep Singh, WPP’s Data Alliance, Country Manager, India GroupM’s [m]PLATFORM, Head, Client Development & Data Partnerships, India

Data Management Platforms & Sports Marketing: A Ready Opportunity for the Taking in the Indian Market

Imagine connecting a single sports fan to the number of games they have watched, digital content they consume, place where they reside, organization they work with, online and offline transactions, and any other behavior based on browsing habits—such as intent to purchase. The permutations to create consumer segments are endless, and this opportunity currently exists. […]

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News

Kantar and Placed Partner to Connect Online and Offline Worlds for Advertisers

Kantar, WPP’s data investment management division, and Placed, the leader in location-based attribution, today announced a partnership to integrate Kantar’s advertising and purchase data with Placed Attribution, the leader in measuring the offline impact of advertising. The partnership will integrate Kantar’s AdIntelligence data and Shopcom purchasing data into Placed Attribution. The combination of Placed’s best-in-class […]

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News By: WPP's Data Alliance

WPP’s Data Alliance and Crossix Solutions Announce First-of-its-Kind U.S. Partnership

WPP’s Data Alliance and Crossix Solutions announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization. Driven by a shared commitment to innovation and the ability to leverage their […]

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News By: WPP's Data Alliance

WPP’s Data Alliance Appoints New CEO

WPP’s Data Alliance, a unit that supports the Group’s data business by enhancing access to data and forging internal and external partnerships, has announced Anas Ghazi as the new Chief Executive Officer. Previously, Ghazi held the role of Managing Director of Global Partnerships for WPP’s Data Alliance, where he was responsible for partnership strategy inclusive […]

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News By: WPP's Data Alliance

WPP’s Data Alliance and P:Cubed Announce Data Partnership in South Africa

WPP’s Data Alliance, the unit that supports “data horizontality” across WPP by increasing data access and empowering data-driven solutions, announced a partnership that equips WPP operating companies with consumer profile data from P:Cubed, a leading South African marketing services provider. Procured by WPP’s Data Alliance, the partnership will provide value to WPP companies in the region […]

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