Data Alliance CEO Nick Nyhan moderates our panel of presenters.
Events By: The Data Alliance

Data Date Night Wrap Up

For the third time in a year, Data Alliance gathered WPPers across the network for Data Date Night. This quarter we talked about how data is changing the music industry, wearable tech, mobile, social benchmarking, digital trends and the CIO<>CMO dilemma.

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5 Reasons why Big Data will crush Big Research

Peter Daboll, CEO of Ace Metrix, describes the difference between big data and big research. He notes the complexity in the space, but outlines five ways big data wins over research. Ace Metrix, in which WPP has a stake, has played a significant role in providing value to WPP clients with its approach to measuring the creative effectiveness of in-market television and video advertising.

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NYC Date Night Connects WPPers

On Wednesday nearly 100 data savvy people from across WPP came together to learn about cool new things happening with data and to connect with each other at The Data Alliance’s first Data DateNight

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