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Xaxis to make online video ad buying more like TV

Xaxis has embarked on tying TV viewing to other platforms to demonstrate consistency in audiences and to better measure cross-channel campaigns. The program involves matching actual TV programming schedules to set-top box data from

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Acceleration joins the Data Alliance

WPP Digital has acquired a majority stake in Acceleration, a leading marketing technology solutions group. Founded in 1999, Acceleration has offices in Buenos Aires, Cape Town, Dubai, Johannesburg, London and New York

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